- Not to be confused with the unaffiliated Japan-based company Nissin Foods, whose Philippine affiliate is Universal Robina.
Monde Nissin Corporation (d/b/a Monde Nissin and abbreviated as MNC) is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, and culinary aids under the brands Lucky Me!, Nissin, Voice, Bingo, and Monde.
Monde Nissin's subsidiaries include Monde M.Y. San, manufacturer of iconic biscuit brands SkyFlakes and Fita; Monde Nissin Thailand; and Monde Nissin Australia, comprising the businesses Black Swan, Nudie, and Menora Foods. The company also distributes Kellogg's, Mama Sita's, and Dutch Mill in the Philippines.
The Monde Nissin main plant has adapted a management system in line with ISO 22000:2005 to conform to the international standards for Food Safety Management Systems.
Since 2000, Monde Nissin has been consistently included in the top 50 corporations in the Philippines based on gross revenues.
Video Monde Nissin
History
Monde Nissin was incorporated as Monde Denmark Nissin Biscuit Corporation in 1979 and started manufacturing operations in 1980. Among its first products were Nissin Butter Coconut Biscuits and Nissin Wafers.
Leadership in the noodles segment
In 1989, the company ventured into the instant noodle segment with Lucky Me!. It also launched Lucky Me! Instant Mami, noodles with soup in pouches, in Beef and Chicken variants. Eventually, these became their fastest-selling products.
In 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market.
In 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles.
In 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez.
In 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.
Growth of the biscuit segment
In 2001, the company acquired M. Y. San Corporation, manufacturer of SkyFlakes, Fita, and M.Y. San Grahams. Subsequent to the sale of shares, M.Y. San changed its name to Monde M.Y. San Corporation.
Several cookies and snack products were also launched, namely Eggnog Cookies, Bread Stix, and Bingo Cookie Sandwich.
In 2005, Voice Combo Cracker became the first cracker and wafer combo biscuit in the Philippines.
In 2014, Voice Pops was launched as the first cream sandwich with popping candies.
Expansion of product portfolio
After establishing leadership of the noodle and biscuit segments, Monde Nissin pushed for a dynamic phase with its expansion to other product categories.
In 2006, Dutch Mill Yoghurt Drink became available in the Philippines through partnership with Dairy Plus Thailand.
In 2010, Monde Nissin entered the culinary solutions market with the introduction of Lucky Me! NamNam All-3-in-1 Seasoning. Its portfolio of culinary aids expanded further with the launch of Lucky Me! NamNam Tomato seasoning in 2013, the first seasoning in the local market with the taste of real tomatoes.
In 2011, Monde was launched as the first premium-quality packaged baked products line. It initially offered Monde Special Mamon, the first premium-quality baked sponge cake in the Philippines. This was followed by the introduction of Monde Special Cream Puff, Belgian Waffle, and Crispy Waffle.
In 2014, Monde Nissin took on the marketing and distribution of Mama Sita's products, with a range of culinary solutions such as sauces, mixes, condiments, meal kits, and coolers.
Subsidiaries and partnerships
Apart from developing homegrown brands, Monde Nissin led acquisitions and forged business partnerships, leading to the diversification of its product lines and extended reach in the international market.
In 2001, Monde M.Y. San became a subsidiary of Monde Nissin.
In 2004, Monde Nissin began its expansion in the international manufacturing market through the establishment of another subsidiary, Monde Nissin Thailand.
In 2006, Monde Nissin partnered with Dairy Plus Thailand to distribute Dutch Mill Yoghurt Drink to the Philippines. Four years later, the company took over the local marketing of the brand.
In 2014, the company became the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita's products.
In the same year, Monde Nissin Australia was established as a subsidiary. It primarily comprises businesses of chilled dips and juices from Black Swan, Nudie, and Menora Foods.
In 2015, it bought Quorn for £550m.
Maps Monde Nissin
Logo
The Monde Nissin logo depicts the image of three sails. The identity was developed to revolve around the idea of the company surging forward to innovative ideas and new mindsets. The orange and red reflect the company spirit of enthusiasm and creativity at work, and the passion for excellence..
Brands
Noodles
- Lucky Me!
- Instant Mami (noodles with soup in pouch)
- Pancit Canton (dry noodles in pouch)
- Special (special noodles in pouch)
- Supreme (cup noodles)
- NamNam All-3-in-1 Seasoning
Monde Nissin Biscuits, Wafers, and Cookies
- Nissin
- Butter Coconut
- Wafer
- Stick Wafer
- Cubee Wafer
- Bread Stix
- Eggnog
- Coco Bites
- Marie
- Waffle Deluxe
- Voice
- Bingo
- Sumo
- One One Rice Snack
Monde M.Y. San Biscuits
- M.Y. San
- Sky Flakes
- Fita
- M.Y. San Grahams
- Butter Cookies
- Danish-style Butter Cookies
- Happy Time
- Mixed Up
- Sakura
Bakery
- Monde
- Special Mamon
- Special Cream Puff
- Belgian Waffle
- Crispy Waffle
- Muffin
- Caramel Bars
- Brownies
- Baked Puto
- Walter Bread
- Sugar Free Wheat Bread
- Sugar Free Wheat Pan de Sal
- Double Fiber Wheat Bread
- High Fiber Weight Control Bread
- Whole Wheat Raisin Bread
- Thick Slice Super Loaf
Snacks
- Pringles - under license
- Pringles Potato Chips In Can
- Pringles Bites
- Peckish
- Rice Crisps
Cereals
- Kellogg's - under license
- Kellogg's Corn Flakes
- Kellogg's Honey Crunch Corn Flakes
- Kellogg's Frosties
- Kellogg's Cocoa Frosties
- Kellogg's Froot Loops
- Kellogg's Special K
- Kellogg's Coco Pops
- Kellogg's Coco Loops
- Kellogg's Coco Chex
- Kellogg's Rice Krispies
- Kellogg's All-Bran
- Kellogg's Raisin Bran
- Kellogg's Mueslix Raisin And Almond Crunch
Beverages
- Dutch Mill
- Kratos Iced Coffee
- Nudie Juice
- Jelly Vit Jelly Drink
Culinary aids
- Lucky Me! NamNam
- Mama Sita's (domestic distribution)
- Quorn
Others
- Black Swan
- Nudie Yoghurt
- Smoothie Bebe
Former Brands
- Nissin Classic
- Monde Tini Wini
- Hearty Flakes
- Hearty Rich-Flakes
- M.Y. San Wafers
- Solo
- M.Y. San Animal Bisciuts
- Lucky Me! Supreme Pancit Canton
- Snitch Chocolate Bar In Choco Blast
- Snitch Chocolate Bar In Cookies N Cream
- Snitch Chocolate Bar In Strawberry
International presence
Export
Monde Nissin exports its food products to 39 countries, with the Middle East and United States markets comprising the bulk of its export business.
Thailand
Monde Nissin Thailand, established in 2004, manufactures snack products with brands like Voiz and Sumo.
Australia
The successive acquisitions of Black Swan, Nudie, and Menora Foods led to the establishment of Monde Nissin Australia in 2014.
Advocacy
Kainang Pamilya Mahalaga (Family Mealtime Matters)
In 2007, Monde Nissin, under Lucky Me!, launched Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy. It focuses on the promotion of frequent family meals together as a way to strengthen the foundations of the Filipino family. The advocacy was supported by Presidential Proclamation 326 dated January 2012, which declared every 4th Monday of September to be Kainang Pamilya Mahalaga day.
See also
- List of instant noodle brands
- Food portal
References
External links
- Official website
This article incorporates text available under the CC BY-SA 1.0 license.
Source of article : Wikipedia
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