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Parachute is a brand name for a range of coconut-based hair products manufactured by Marico.
Video Parachute (brand)
History
Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India the government classified vegetable oils as an essential commodity and .
In the late 1990s Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years and it had become one of the most recognized and trusted brands in that country.
Maps Parachute (brand)
References
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External links
- Official Parachute website
- Official Parachute Gold website
Source of article : Wikipedia
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