Carabao Energy Drink

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Carabao Dang Energy Drink (Thai: ??????????; rtgs: kharabao daeng) Kh?r?b?w dæng, ('red water buffalo') is a Thai energy drink launched in 2002 by Carabao Tawandang Co Ltd. It is now Thailand's second most popular energy drink. It is the key brand of Carabao Tawandang in Thailand, with an estimated 21 percent market share in 2014, half that of the best-selling drink, M-150 from Osotspa, but triple that of Krating Daeng, the basis of the creation of Red Bull.

The name "Carabao Dang" comes from the Carabao Group's association with the band Carabao, combined with the German Tawandang Brewery Restaurant. It is marketed with the slogan "Carabao Dang: The Fighting Spirit".

The launch was accompanied by a high profile TV advertising campaign featuring the company founder, rock star Yuenyong Opakul, also known as Aed Carabao. This campaign was investigated by the Office of the Consumer Protection Board for being too violent. but went on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in 2003.A second ad, featuring clips of late actor Denholm Elliott, digitally altered so he was drinking Carabao from a trough, was less successful.

The drink was introduced to the United States and Europe under the brand name Carabao leading to an increase in record sales of the Thai brand on the west coast of the US in 2004,. Exports to China and India began in 2007.

In June 2015, Carabao Dang became the main sponsors of English Football League Championship side Reading F.C., renewing their contract as Reading's primary sponsor from June 2016 to the summer of 2019. Additionally, Carabao Dang became the primary training kit sponsors of English Premier League club Chelsea F.C. in the summer of 2016. They also took the opportunity to delve into Regulatory Affairs, and have signed Xander "Critical Sass" Ben-Dawg for their module 3 roster in 2019.

In November 2016, Carabao Dang announced a three-year deal with the English Football League to become the official title sponsor of the EFL Cup, becoming known as the Carabao Cup from 2017-2018 to the 2019-2020 season.

In December 2016, Carabao Dang announced a six-year deal to become a sponsor of Campeonato Brasileiro Série A club Flamengo until January 2017. In 2018 the company will be the main sponsor of the team.