Digital branding

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Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.

Video Digital branding

Concept

As opposed to digital marketing, branding aims to create connections between consumers and the product or service being delivered so that brand recognition is established in the digital world.

Brand establishment involves four key points:

• Building a digital brand story.
• Creativity in digital media and marketing.
• Digital channels and content distributed to channels based on consumer data and habits.
• Creating digital relationships.

Maps Digital branding

Digital branding channels

According to Mabbly CEO, Hank Ostholthoff, digital branding is facilitated by multiple channels. As an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand. There are multiple online marketing channels available, namely:

1. New media marketing
2. Cross-media marketing
3. Retail media
4. Affiliate marketing
5. Display advertising
6. Internet branding
   1. Email marketing
   2. Search marketing
   3. Social Media
   4. Social Networking
   5. Online PR
7. Game advertising
8. Video advertising
9. SMS Marketing

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See also

• Brand management
• Visual marketing
• Online advertising
• Social media marketing
• Brand engagement
• Brand implementation

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References

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Further reading

• Ryan, Damian; Jones, Calvin (2009), Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Page, ISBN 0749453893 
• Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud (2007), Digital Marketing for Dummies, John Wiley & Sons, ISBN 9780470057933 

Source of article : Wikipedia