-->

Tuesday, March 20, 2018

Golf Wang's FW16 lookbook is an eccentric dream world of streetwear
src: highlark.com

Golf Wang, or Golf, is an American clothing company started in 2010 by rapper Tyler, the Creator of the hip-hop collective Odd Future. The company sells clothing, which is designed by Tyler. The name is a spoonerism of Wolf Gang. Collections are usually released twice a year, for Spring/Summer and for Fall/Winter. These are known as 'drops'. The same idea is used by the clothing company Supreme and numerous other 'streetwear' fashion brands.

Golf Wang has also collaborated with skateboard shoe brand Vans. They have made several different pairs and colors, including shoes with the Odd Future donut logo. Since then, Tyler has left Vans and has collaborated with American shoe brand Converse. The rapper and shoe company teamed up to design a special pair of shoes to promote Tyler's new album, Flower Boy. The style is known as "One-Stars". The first set of blue shoes were released on July 13, 2017, although members of the Golf 2016 fashion show were given a pair a few days before they were sold.

Golf's first fashion show, named Golf 2016, was held on June 11, 2016, and was attended by Kanye West, Dylan and Cole Sprouse, Kendall Jenner, and YG. A new shoe brand named 'Golf le Fleur' was also announced at the show. On November 2, 2017, three colorways for the "Golf le Fleur x Converse" were released called "Jolly Green", "Solar Power" and "Vanilla" using the same Converse One-Star shoe except with a flower shape surrounding the star.


Video Golf Wang



Golf Wang Store

From 2011 to 2014, Tyler had an Odd Future/Golf Wang shop on Fairfax Avenue, which later closed due to disagreements with the landlord. On October 25, 2017, after much speculation and many rumors, Tyler announced a brand new Golf Wang store, simply named "GOLF", which opened the next day and is located on 350 North Fairfax Avenue in Los Angeles, California. It officially opened on October 26th, 2017, and features an indoor skating bowl.


Maps Golf Wang



Golf Media

Tyler also has an app, called Golf Media. This app is defined as "Tyler and his brain without restrictions and bullshit". The app costs $5 a month, the first week free. Subscribers get access to exclusive videos, music, photos, etc. Subscribers also get access to merchandise released on the website one day early.


Old Skool Pro
src: www.flightclub.com


References

Source of article : Wikipedia