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Unlike their full service marketing counterparts, naming firms specialize entirely in the linguistic art and science of product and company onomastics.
Naming firms develop brand names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines and/or positioning statements, and (depending on the firm), consult on logo design/corporate identity. Some agencies also include market research and consumer focus group testing.
Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities.
Video Naming firms
Notable naming companies
- Addison Whitney
- Brand Institute
- Catchword Branding
- Interbrand (Omnicom)
- Igor
- Landor (WPP)
- Lexicon Branding
- Lippincott
- Master-McNeil
- Siegel+Gale (Omnicom)
- CannonCassidy
Maps Naming firms
See also
- Corporate identity
- Product naming
src: catchwordbranding.com
References and notes
Source of article : Wikipedia
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