Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute). QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988. Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations. In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales, yet as of 2017 sales have declined.
The name "Diamonique" was also used as the brand name of a synthetic garnet that was diamond-like in appearance and manufactured in the 1970s.
Video Diamonique
Designers
Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC.
- Morgan Fairchild
- Loni Anderson
- Carol Channing
- Jose Hess
- Joseph Esposito
- Judith Ripka
- Judy Meli
- Gregg Ruth
- Hidalgo
- Tacori
- Ritani
- Verragio
- Tova Borgnine
- Michelle Mone, Baroness Mone
Maps Diamonique
See also
- Diamond simulant
References
Source of article : Wikipedia
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