src: d01salon.com
Redken is an American hair care brand owned by L'Oréal Group under the Professional Products division.
Video Redken
History
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
Maps Redken
Marketing
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.
In 2015 Suki Waterhouse became the face of Redken
src: s1.thcdn.com
References
src: www.redken.com
External links
- Official Redken website
- Redken Color
- Redken For Men
- Redken Urban Experiment
- Redken Hair
- Redken SPb
Source of article : Wikipedia
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