A.1. Sauce

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A.1. Sauce (formerly A.1. Steak Sauce) is a brand of steak sauce produced by Kraft Foods. Sold from 1831 as a condiment for meat or game dishes in the United Kingdom, it was later introduced to North America, where it was marketed as a steak sauce. In May 2014, Kraft Foods announced it was dropping the word "steak" from the A.1. name reverting to A.1 Sauce, to "reflect modern dining habits". Although the sauce is widely available in the U.S. and Canada, in the UK it is currently sold only by Tesco and Ocado.

Video A.1. Sauce

History and ownership

The original sauce upon which A.1. is based was created in 1824 by Henderson William Brand, a chef to King George IV of the United Kingdom. A popular myth has it that the king declared it "A.1." and the name was born. It went into commercial production under the Brand & Co. label in 1831, marketed as a condiment for "fish, meat and fowl", and continued production under this label after bankruptcy forced ownership of Brand & Co. to be transferred to W.H. Withall in 1850. It was renamed A.1. in 1873, after a trademark dispute between creator Henderson William Brand and Dence & Mason, who had since purchased Brand & Co. from Withall. It continued to be produced by Brand & Co. until the late 1950s at the firm's factory in Vauxhall, London. A.1. was officially registered as a trademark in the U.S. in 1895, and imported and distributed in the United States by G.F. Heublein & Brothers in 1906. Beginning in the early 1960s, it was marketed in the U.S. as "A.1 Steak Sauce". In 1931, A.1. was introduced to Canada.

Heublein was acquired by R. J. Reynolds in 1982, which merged with Nabisco in 1985 to form RJR Nabisco. In 1999, Kraft Foods acquired Nabisco, including the A.1. brand.

In the 1980s, two new flavors of A.1. were introduced, representing the first expansion of the trademark. These varieties were soon discontinued. In 2000, an A.1. line of marinades was launched.

Rock musician and singer Meat Loaf has appeared in a TV commercial for the product, to promote its new slogan: "A.1.--Makes beef sing." In the commercial, the slogan is "Makes Meat Loaf sing", and he sings a very short excerpt from his hit song "I'd Do Anything for Love (But I Won't Do That)".

Maps A.1. Sauce

Ingredients

A.1. Sauce includes tomato purée, raisin paste, distilled vinegar, corn syrup, salt, crushed orange purée, dried garlic and onions, spice, celery seed, caramel color, and xanthan gum.

The original sauce included more expensive malt vinegar, molasses, and marmalade in its ingredients.

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Legal action

A.1. was the subject of a trademark dispute between then-owners RJR Nabisco and "Arnie's Deli", which was producing its own recipe condiment under the name "A2 Sauce". In 1991, the United States District Court of Connecticut found in favor of Nabisco.

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Advertising

Some slogans for A.1. include:

• "Don't cover it. Discover it, with A.1." (1980s)
• "Great Steak! Great fun! A.1.!" (1981)
• "A.1. makes hamburgers taste like steakburgers." (early 1980s)
• "A.1.--How Steak is Done." (1990s)
• "A.1.--Yeah, it's that important." (early-mid-2000s)
• "A.1.--Makes beef sing." (current)
• "A.1.--Makes Meat Loaf sing." (2009)
• "A.1.--For Almost Everything. Almost." (2014)

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See also

• HP Sauce
• List of brand name condiments

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References

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External links

• Official website

Source of article : Wikipedia